A Mascot That Reflects the
Heart of Our Brand
When Go Green Dry Cleaners of Wellington became Palm Luxe Cleaners, a new name needed a face to go with it. Luxe is what came out of that: a character who carries the things we care about without anyone having to read a mission statement.
He stands for eco-friendly methods, premium care, and the warm, personalized service our customers have come to expect. Same ownership, same team, same shop on State Road 7. Luxe is simply the part of it you can point at.
With his signature British racing green and an obvious eye for detail, Luxe is here to remind Wellington that premium care and responsibility are not opposites. At Palm Luxe Cleaners, they are the same thing.