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The Face of Palm Luxe

Meet Luxe

Style. Sustainability. Character.

Say hello to Luxe, the stylish, eco-conscious character behind the Palm Luxe Cleaners experience. Signature British racing green, an eye for detail, and strong opinions about how clothes should be looked after.

  • Eco-Conscious
  • Premium Care
  • Wellington's Own
Luxe, the Palm Luxe Cleaners mascot, in signature British racing green
"Premium care and sustainability can, and should, go hand in hand."

Luxe is more than a mascot. He is the charming, eco-conscious personality behind everything Palm Luxe Cleaners stands for. Elevated but approachable, stylish but purposeful. Luxe is there to remind our community that you should never have to choose between quality and doing the right thing.

  • Luxe the Palm Luxe Cleaners mascot, front view Front and Center
  • Luxe the Palm Luxe Cleaners mascot, portrait The Look
  • Luxe the Palm Luxe Cleaners mascot, side profile In Profile

The Values Behind the Brand

Luxe brings the Palm Luxe brand to life in a way people remember, while reflecting the level of care we want every customer to feel from the moment they walk through the door.

  • Eco-Friendly Care

    Cleaning that is safer for your garments and better for the environment. Luxe represents our commitment to biodegradable solutions that protect both your wardrobe and the place we all live.

  • Exceptional Service

    A customer experience that feels personal and warm rather than transactional. Luxe is the friendly face of a team that genuinely cares, from the first pickup to the final delivery at your door.

  • Premium Attention to Detail

    Because every garment deserves expert care. Luxe embodies the precision and standards Palm Luxe Cleaners brings to every single piece that passes through our hands.

Portrait of Luxe, the Palm Luxe Cleaners mascot
Why Luxe?

A Mascot That Reflects the
Heart of Our Brand

When Go Green Dry Cleaners of Wellington became Palm Luxe Cleaners, a new name needed a face to go with it. Luxe is what came out of that: a character who carries the things we care about without anyone having to read a mission statement.

He stands for eco-friendly methods, premium care, and the warm, personalized service our customers have come to expect. Same ownership, same team, same shop on State Road 7. Luxe is simply the part of it you can point at.

With his signature British racing green and an obvious eye for detail, Luxe is here to remind Wellington that premium care and responsibility are not opposites. At Palm Luxe Cleaners, they are the same thing.

Keep an Eye Out

You'll See Luxe
Everywhere

If you spot Luxe out and about, say hello. He is here to spread the word that at Palm Luxe Cleaners, premium care and sustainability go hand in hand.

  • In-store at 4360 S State Rd 7, Wellington
  • Around town in Wellington, FL
  • On our social media channels
  • Throughout the Palm Luxe experience
Luxe, the Palm Luxe Cleaners mascot, in side profile
Open

Mon–Fri 8:00 AM – 6:00 PM
Sat 9:00 AM – 2:00 PM
Sun Closed

Where Premium Care
Meets a Better Way to Clean

With Luxe leading the way, we offer eco-friendly cleaning, personalized service, and premium care for every garment, delivered to your door.